Ariana Grande's Grindr ads and the uncomfortable business ...
The ads make good business sense. Grindr is a mobile app with millions of primarily gay male users, after all, and Ariana is one of many pop stars to explicitly market herself to gay male audiences in the post-"for God and for the gays" era.But is this synergy "genius," as one Grindr user I spoke with described it, or verging on exploitative pandering, to …
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